Reference case
Configit A/S
150
Voices to shape the strategic product roadmap
Including customer voice
50%
Increase of market driven features
30%
Decrease of lost orders
Situation
“The company is a world-leading configuration software provider for top tier b2b manufacturing companies globally. The company wanted to improve their product roadmap direction, alignment across the departments, market focus in their priorities and business understanding in development. Sales were eager to learn more about the value proposition and the market launch strategy. This would help the company serve a wider range of customers and be more proactive in setting the direction. This would also enable scaling and a backlog that reflects market needs. Sales would have more confidence in their arguments.”
Approach
To address the challenges, we created
a new outside-in process to gather
market data and shape the product
roadmap. The initiatives began by
establishing a maturity baseline, and
then driving the initiatives across
product organization and the business
owners.
The market inputs were gathered by
establishing direct customer contact
and other external stakeholders such
as a strategic customer advisory board
and analysts. Whereafter we did a
systematic alignment with internal
stakeholders for a shared and agreed
priority of the product roadmap.
This also provided the foundation for
internal sales training, partner updates
and external communication into new
and existing target market.
Results
Increased market fit of the product and service offering
Defined process to collecting external inputs in accordance with the agile planning of the R&D organization
Implemented best practices of running multiple advisory boards with external customers
Structured process to align internal stakeholders on product roadmap priorities 4 times a year
Clear internal and external messaging
Defined cross functional product launch
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